Hello M.A. Gavin,
It is snowing again. The snow is lovely, but it arrived after a brief period of warm weather, which made me long for spring. I started thinking about reading in the sun, going for walks with PenelopeBlossom, being hot, melting ice cream but alas, winter has returned and doesn’t look as though it’s going anywhere soon.
Let’s talk about FOOD!
Food culture is so interesting to me. Everyone needs food to survive, to provide nourishment and there are so many different segments of the food culture it is almost overwhelming. Think about food on social media. I would say there are at least five different segments approaching food on social media platforms.
- Your regular user snapping a quick pic of their meal at a restaurant, or a meal they made and are proud of. This segment of food culture is consider TMI by some, but it is also another great connector like music, books, and smiles. Everyone needs to eat. Most people are often looking for a new place to go or recipe to try, so why not share it with your friends. This also connects to the social aspect of food culture, which I will be looking at later in this post.
- Food reviewers. Reviewers and influencers are one of the largest growing self-employment sectors. If you like food, can take good pictures of food, can share your honest thoughts, and get a lot of followers, restaurants will feed you and invite you to do so! Personally, I follow several food related Instagrams in the Detroit area and the Philadelphia area and because of them I am constantly learning about new locally owned restaurants to try.
- Nutrition/Meal Planning Bloggers. These could probably be separated into two different categories, but I am grouping them together because they accomplish the same thing. Providing people with recipes, or food information in order for their followers to pursue a certain lifestyle. These include people showing the world their vegan journey, or parents sharing what quick and easy meals their kids like, or nutrition coaches demonstrating what a balanced food lifestyle looks like.
- Food Porn. Social media dedicated to certain types of food, for aesthetic sake and to basically make their followers mouth’s water 24/7. I am ice cream obsessed and will look longingly at pictures of ice cream all day, or beautiful cakes, or homegrown fruits and veggies. As long as it looks pretty I am in!
- Businesses. Obviously business are huge users of social media as it is an essential marketing tool in today’s world. They use it to announce specials, advertise, and simply spread the word about their products and services.
With these segments of food on social media, you see a variety of trends within each based on region, preferences, and all sorts of other things. It is mind boggling to me how something so unglamorous – literally a thing we do to survive, like breathing – is so fundamental to our social world. Which leads me to my next point about food. It is a social medium. Think about it. Where do most families gather when they are altogether? The kitchen, or the table. Where do you meet up with friends you haven’t seen in a long time? A restaurant or bar. What is at every party you have EVER been to (and if it hasn’t, was it really a party or just a meeting)? FOOD. Food brings people together: families, friends, colleagues, strangers. One of the easiest things to talk about with someone you’ve never met before is food they like to eat or make or restaurants they like to go to. Why? People relate to food.
Sometimes, I hear older generations ask why people share every minuscule aspect of their day on social media platforms. It is honestly a question I can’t answer, most likely because that’s not my style. I am a private person, as are you (I mean really we don’t use our names on this blog), but sharing your meal on social media isn’t all that different from talking about it, and if it is being shared on social media, it is probably also being talked about face to face. It is simply a different platform than previous generations are used to.
So there you have my thoughts on food. I will be honest in saying, it is probably what I think about the most in life. More than PenelopeBlossom, family, or curling. Because when I’m thinking about food, I’m inherently connecting those things. “Oh this is a restaurant M.A. Gavin and I should try.” “I need to send this recipe to M.J. Gavin.” “This would be great to eat while watching Olympic Curling.”
Now I am hungry. Maybe I’ll brave the snow to get some ice cream and then wash it down with hot chocolate and marshmallows. Dinner is already cooking in the crockpot (loaded baked potato soup if you care to know). Feel free to join me, although I don’t think any planes are landing here today.
Till we gather in the kitchen,